Samsung confirmed its U.S. headquarters relocation from New Jersey to Plano on June 2, 2026, joining AT&T's planned $1.3 billion campus on Legacy Drive. For homeowners in West Plano and the Legacy corridor, this creates a dual signal: near-term demand from relocating employees arriving before year-end, and long-term institutional confidence in a corridor that already commands Plano's highest median home values. If you own a home in ZIP codes 75024, 75025, or 75093, the decision of whether to sell now or hold for corporate-driven appreciation deserves a real conversation, not a guess.
By Sherra Cameron, REALTOR® | June 29, 2026
If you haven't seen the news yet: Samsung Electronics America officially confirmed on June 2, 2026, that it is relocating its U.S. headquarters from New Jersey to its existing campus at Tennyson Parkway and Communications Parkway in Plano's Legacy Central area. That is in ZIP code 75024, the same corridor where AT&T is building a $1.3 billion, 54-acre campus at 5400 Legacy Drive.
Two major corporate headquarters. One neighborhood. Both landing within months of each other.
If you own a home in West Plano, here is the question I have been fielding: What does this actually mean for my home?
The honest answer is nuanced. Plano home values are currently down 5.1% year-over-year. The corporate moves create real demand signals for the Legacy corridor specifically. And the timing of your decision, whether to sell now, hold, or buy ahead of the trend, will matter more than most people realize. Here is what you need to know.
WHAT IS HAPPENING IN PLANO'S LEGACY CORRIDOR RIGHT NOW
Samsung has had a presence in Plano since 2018, when its campus at Legacy Central opened at 216,000 square feet. After two expansions, the campus now covers more than 300,000 square feet. The headquarters move confirmed June 2 will bring approximately 1,000 jobs to Plano and consolidate Samsung Electronics America's senior U.S. leadership into the Legacy Central campus by year-end 2026.
AT&T's move is larger in scale and longer in timeline. The $1.3 billion, 54-acre campus will replace the former Electronic Data Systems site at 5400 Legacy Drive. Plano approved $20 million in incentives to secure the project. Partial occupancy is planned for late 2028, with the goal of ultimately consolidating 10,000 employees on the campus. Once fully operational, the site will generate an estimated $6 million per year in property taxes for Plano, up from the current $140,000 from the vacant property.
These two announcements do not exist in isolation. Legacy West, the mixed-use development immediately adjacent to the corporate campus zone, was acquired by Kite Realty in 2025 for $785 million and runs at 95% occupancy across its retail, office, and residential components. Institutional capital has already committed to this corridor at scale. The Samsung and AT&T moves reinforce that bet, they do not initiate it.
WHAT THIS MEANS IF YOU OWN A HOME IN WEST PLANO
Here is the honest context: Plano home values are down 5.1% year-over-year. A typical home in Plano is now valued at approximately $501,564, down from $528,510 a year ago. Across Collin County, values dropped 6.1%, inventory climbed 62% above the long-term average, and 74.3% of sales closed below list price as of February 2026.
Plano is actually the most stable major city in Collin County. It was the only one where the median sale price rose year-over-year. But "most stable" in a softening market is not the same as a strong market. You need to understand what you are actually working with.
West Plano is where the story gets more specific. ZIP codes 75024 and 75093 carried Plano's highest medians in 2025 at $677,500 and $770,000 respectively. That premium has historically been driven by proximity to Legacy corridor employment and lifestyle amenities. Samsung and AT&T deepen that justification significantly. But 50 of 87 active high-end listings in Plano right now are concentrated in West Plano, and most of them are 1990s builds.
So the real question for West Plano sellers is not just "will these moves help my home's value?" It is: relative to what, and by when?
If you are in a 1990s-era home, you have two pressure points coming. First, the current inventory environment means buyers have options and are using them: 74% of sales in Collin County are closing below asking price. Second, the Willow Bend Mall redevelopment in West Plano is expected to introduce new lifestyle-oriented residential product by 2027. A buyer in 2027 comparing your updated 1990s home against brand-new inventory at a similar price point will feel that comparison. Listing before that alternative exists is a legitimate strategic consideration worth modeling.
If your home is newer, better positioned, or genuinely differentiated from the 1990s inventory, the calculus shifts. Corporate campuses generate sustained housing demand over years, not a single quarter. Samsung employees arriving before year-end 2026 need housing. AT&T's demand will build through 2028 and into the early 2030s. Holding for that sustained demand while the broader market softness works through is a defensible strategy, provided you have the financial flexibility to wait.
What I tell sellers in this situation: the decision should be built on your specific numbers, your carrying costs, and your actual timeline, not on what the market feels like in a given week. If you want to see where your home stands today, including what buyers in your specific ZIP code are actually paying and how your property compares to recent closed sales, a current valuation is the right starting point. Run yours at no cost: https://sherracameronrealtor.com/evaluation
One more note on costs: if you are evaluating the net proceeds from a potential sale, the Texas Seller Net Sheet breakdown is a good place to understand the full picture before you make any decisions: https://sherracameronrealtor.com/blog/Texas-Seller-Net-Sheet--What-You-Actually-Take-Home-at-Closing-
WHAT THIS MEANS IF YOU ARE LOOKING TO BUY NEAR THE CAMPUS
If you are relocating to Plano with Samsung or AT&T, or if you are a buyer who wants to position ahead of the corporate-driven demand curve, the Legacy corridor offers something increasingly rare in DFW: a clear, data-backed reason why this specific area will see sustained buyer interest over the next several years.
The most relevant ZIP codes are 75024 (Legacy Central and Legacy West neighborhoods, directly adjacent to both campuses), 75093 (Willow Bend, Creeks of Legacy, Los Rios), and 75025 (northern Plano neighborhoods within a short commute of the campus zone). In addition, Carrollton 75010 and Lewisville-Castle Hills 75056 are attractive search areas with short commute times to the Legacy areas.
The current market gives buyers real leverage. With inventory elevated across Collin County and days on market running 35 to 45 days in Plano, well-qualified buyers can negotiate in ways that were not available in 2021 or 2022. That leverage may tighten as corporate demand starts to compete for the same inventory. If you have been on the fence about timing, the employment anchor now landing in 75024 is worth factoring into that decision.
For buyers who need to sell a current home before purchasing, there are financing strategies designed specifically for bridging that gap, including HELOCs, bridge loans, and contingent offers structured with appropriate protections for both parties. The Move-Up Buyer's Complete Guide for DFW covers those options in detail, including the cost difference between a bridge loan and a HELOC: https://sherracameronrealtor.com/blog/Buying-a-Home-in-DFW-in-2026--The-Move-Up-Buyer--39-s-Complete-Guide
Two additional cost items worth flagging for Legacy-area buyers. First, homeowners insurance: DFW rates now typically run $3,400 to $4,400 per year for a standard home. Texas had 878 major hailstorms in 2024, which has driven rates up significantly. Budget for this carefully, especially if you are relocating from a lower-cost insurance state. Second, if you are looking at new construction in the surrounding suburbs (Prosper, Celina, The Colony), confirm whether the community sits within a MUD or PID district. These special taxing districts can add $800 to $4,000 or more to your annual property tax bill and are not always prominently disclosed in builder marketing materials.
FREQUENTLY ASKED QUESTIONS
Which neighborhoods in Plano are closest to the Samsung and AT&T campuses?
Samsung's campus is in the Legacy Central area near Tennyson Parkway and Communications Parkway (ZIP 75024). AT&T's planned campus is at 5400 Legacy Drive (also 75024). Neighborhoods closest to both include Legacy Estates, Willow Bend, Creeks of Legacy, and communities along the Legacy Drive corridor. ZIP 75093 (Willow Bend, Los Rios) and 75025 (northern Plano) are within a short commute of the campus zone and are relevant for buyers prioritizing proximity. Master Planned community Castle Hills in 75056 is a short drive to campus, with a commute that would not require tollway access.
Will the AT&T and Samsung moves increase Plano home values?
There is strong historical precedent for major corporate headquarters moves generating sustained housing demand in adjacent residential corridors. In Plano, the Legacy corridor already commands the city's highest median home values. However, home values are currently down 5.1% year-over-year, reflecting broader Collin County softness. Corporate demand will not reverse that decline overnight. The most likely outcome is stabilization and eventual uplift in the Legacy corridor specifically, with Samsung's effect arriving sooner (late 2026) and AT&T's demand building through 2028 and beyond.
Should I sell my West Plano home before or after the corporate moves take effect?
This depends on your home's specific characteristics, your timeline, and your financial situation. Sellers in 1990s-era West Plano inventory face meaningful competition from current listings and from the new residential product expected with the Willow Bend Mall redevelopment in 2027. Selling in 2026 before that comparison set expands is worth serious consideration. If you have a newer or better-positioned property, holding for corporate-driven demand is a reasonable strategy with a longer outlook. The only way to know which scenario applies to your home is to run the actual numbers.
Are Samsung employees being required to relocate to Plano?
The June 2 announcement confirmed the headquarters move for Samsung Electronics America's senior U.S. leadership, with approximately 1,000 jobs expected to come to the Plano campus. Not all Samsung employees will be required to relocate, but those in headquarters functions will be expected to work from the Plano campus. Specific relocation timelines and employee requirements will be confirmed by Samsung directly as the year-end 2026 move date approaches.
What is Legacy West, and how does it relate to the Samsung and AT&T moves?
Legacy West is a mixed-use development directly adjacent to the corporate campus zone, featuring 344,000 square feet of retail, 444,000 square feet of office space, and 782 multifamily units at 95% occupancy. Kite Realty acquired it in 2025 for $785 million. The Samsung headquarters, AT&T campus, and Legacy West development are all concentrated in the same corridor, representing a convergence of corporate and institutional investment that creates a durable employment and lifestyle anchor for West Plano's residential market.
The corporate news landing on Plano in June 2026 reshapes the long-term story for West Plano and the Legacy corridor. But the practical question, what does this mean for my specific home and my specific situation, has a different answer for every property and every seller.
If you own a home near Legacy, a current market analysis is the right first move before deciding anything. Not a Zestimate, not a neighbor's sale from 18 months ago. A real, data-specific look at what buyers are paying in your ZIP code right now, and what the trajectory looks like for your address given the corporate demand coming into your market.
Get your free home valuation at sherracameronrealtor.com/evaluation
About Sherra Cameron, REALTOR®
Sherra Cameron is a top 3% REALTOR® serving Plano, Carrollton, The Colony, Lewisville and northern suburbs in the Dallas-Fort Worth metroplex. With 15 years of prior mortgage banking experience, she helps buyers and sellers make financially sound decisions that build long-term wealth through real estate. Connect with Sherra at sherracameronrealtor.com.
Sherra Cameron, REALTOR® | REAL Brokerage
